About Vikings Territory

Vikings Territory was founded in 2011. A major part of the site’s initial vision was to create an online community where Vikings fans from all over the world could feel comfortable discussing their favorite NFL team.

Joe Johnson became the owner in 2017, marking a new chapter for the site. Joe’s goal was to build relationships with outside individuals and organizations, collaborate with other great websites, and encourage talented contributors to develop their skills in a meaningful way. Under Joe’s leadership, Vikings Territory steadily grew into one of the marquee Vikings publications on the internet.

Tragically, Joe passed away in the summer of 2021. He published a piece on July 4th expressing his thanks to those who made the site – and his overall business, Purple Territory Media LLC – such a success.

In his typically self-deprecating manner, Joe found a way of expressing his appreciation to readers: “I know I’m not many people’s favorite writer. That most don’t agree with my takes, or the style I write in. Gonzo journalism meets a minor head injury. But I appreciate every click, and comment (even the negative ones).”

Shortly after Joe’s passing, Vikings Territory (alongside PurplePTSD, the site Joe founded in 2015, and Purple Territory Media more broadly) came under the ownership of Mike and Stephanie Woldum. Or, put differently, Joe’s sister and brother-in-law. They chose Dustin Baker to be the managing editor at VT since he was already entrenched as the site’s leading writer.

From the fall of 2021 onward, Dustin has been hard at work growing the site, an ambition that has been a tremendous success. 

The vision for Vikings Territory has evolved in recent years. The daily goal is to offer robust coverage of the Vikings by jumping into the conversation that’s constantly swirling around the team. The writers at VT aren’t pretentious, instead opting to focus on pulling up a seat to the table to participate in the dialogue surrounding Minnesota’s football team.

In some instances, that means providing original analysis. Still others focus on covering breaking news or the latest rumor. Furthermore, there’s attention to what others are saying about the team, often leading to opinion pieces that reveal our writers’ effort to get into the debate in a sophisticated yet down-to-earth manner.

On a monthly basis, millions of fans turn to our site to get their team coverage, making Vikings Territory a leading authority and preeminent publication on the Minnesota Vikings. 

Our social media (Twitter & Facebook) boasts a combined reach of more than 25,000 fans, which is a number that’s constantly growing. Former Vikings GM Jeff Diamond contributes on a weekly basis, heavyweight journalists like Mark Craig and Joe Oberle lead “The Vikings Territory Breakdown,” and Dustin Baker can commonly be found leading his podcast alongside Bryant McKinnie or his daily YouTube channel, “VikesNow” (at least when he isn’t hard at work writing for VT). 

We extend a warm welcome for you to pull up a seat to the table so you can participate in the discussion that Vikings Territory is keen to be leading both now and in the future.

VikingsTerritory.com is owned and managed by PurpleTerritory Media, LLC.

PurpleTerritory Media, LLC Business Manager: Stephanie Woldum

PurpleTerritory Media, LLC General Manager, Mike Woldum

For inquiries, please reach out via our Contact Us page.