Want to Buy Super Bowl Tickets? Here’s How!
Joe Johnson
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This article is a guest post from the owner of purplePTSD.com and VikingsTerritory.com, Joe Johnson.
When the two-year-old U.S. Bank Stadium in Minneapolis hosts Super Bowl LII in February, it will be the beginning of an era of sorts. Or at least the official beginning of a line of national sporting events scheduled to take place in Minneapolis. Following the Super Bowl, the NFL’s latest fixed-roof, state-of-the-art stadium will play host to the 2019 NCAA Final Four and the 2020 NCAA Division I Wrestling Championships. The stadium has already been home base for the 2017 ESPN X Games, which it will host again in 2018. U.S. Bank Stadium, which replaces the dated and worn Metrodome – the roof of which partially collapsed under the weight of too much snow in 2010 – is the newest stadium in the NFL. Tickets for Super Bowl LII are already at a premium. According to data from TicketIQ.com, the average asking price for a ticket 45 days prior to the game was $6,045, the second highest average behind last year’s game ($10,154) since TicketIQ.com began tracking data in 2010.
NFLOnLocation.com, the official purveyor of Super Bowl tickets, has already sold out of its highest-end “Platinum Plus” package as well as its “Gold” package, but has multiple other deals that include at least game tickets and pre-game events, ranging in price from $6,299-$13,499, including an interactive seating chart to select your own seats. The Minneapolis-St. Paul area accounts for 10 percent of NFLOnLocation.com’s traffic.
All packages include all-inclusive tickets to the Pre-Game Party at the Armory, game tickets and access to help secure accommodations and tickets to VIP events not available to the general public. Three-time Grammy winner Kelly Clarkson will headline the Pre-Game Party, performing at 52 Live at the Armory on Feb. 4. Among the other performances set for Super Bowl Week are Dave Matthews Band, Jennifer Lopez and Florida Georgia Line.
While the Super Bowl used to be the domain of warm-weather climates (think Florida, Southern California, New Orleans), the NFL has recently made the move to snowy venues. After playing the Super Bowl in two cold-weather locations – Detroit in 1982 and 2006 and at the aforementioned Metrodome in 1992 – between 1967-2012, this year’s edition will mark the third northern Super Bowl since 2012. And so far, the chance of freezing temperatures doesn’t seem to have had much of an effect on ticket prices. According to TicketIQ.com, prices for Super Bowl XLVI in Indianapolis ended up costing an average of $4,214, the third most costly game since 2010. Tickets for Super Bowl XLVIII at New Jersey’s Rutherford Stadium settled at $3,375.
Though the Super Bowl and all its attendant events – concerts and parties – is an event unto itself, the participants can influence the success and price of tickets. As an example, tickets to the three Super Bowls since 2010 that featured the defending champion Patriots were three of the top five most expensive. At 2/1 odds, the Patriots are Las Vegas favorites to win the game, but the hometown Minnesota Vikings are the second favorite, at 5/1. Should the Vikings get to the Super Bowl, it would mark the first in history that a team played for the Super Bowl on their home field and would certainly drive prices far beyond where they sit now.