Off-The-Field IssuesOpinion

Peterson’s Fate Will Be Driven By Business

It is extremely difficult to evaluate the Adrian Peterson situation in a vacuum where human emotions do not exist, but that is exactly what the Wilf Family and Rick Spielman will have to do in the near future.

I honestly believe that there are people within the Vikings organization that care for Adrian Peterson and regard him as much more as a football player.  I know that people I have worked with for a significant period of time often become more than just someone that uses the same letterhead as me, and I can’t imagine Peterson’s time at Winter Park has been anything different for many employees of the Minnesota Vikings.

I have speculated in the past that this very emotional human reaction played a role in the team’s initial decision to play Peterson after these allegations became public, but eventually the business side of the NFL trumped all else and the organization and the NFL did an about face.   Public outcry, coupled with sponsorships pulling their names, meant the Vikings had to send the NFL’s best running back to his couch for eight weeks.

The Wilf’s are business men, however, and never once did I expect them to release Peterson from his lucrative contract.  In the beginning of September, he was their single most valuable human resource, and you don’t get as rich as Zygi Wilf by selling stocks when they are at their lowest.  I expect the Vikings to employ this same basic principle of business in the coming weeks as they are forced to make a decision regarding Peterson’s status with the organization.

Translation:  I think Peterson will be on the field as soon as the NFL will allow it.

It is tough to pay a guy that much money without getting anything in return.  It is nearly impossible to trade a player in the offseason if you aren’t even willing to play him yourself.  It is quite difficult to recover the trade value that has been lost without letting Peterson take some handoffs and show the 31 other teams why he is still more than just a troubled running back.

Nothing makes any amount of business sense, at least from where I am sitting, other than getting Peterson back in pads as soon as possible.

I still think there are human elements at play here, but I fully expect the investment gurus within the Wilf Family to aggressively attempt to recover Peterson’s stock value, and I don’t think that will be motivated by anything other than a desire to increase the perceived value of employee number 28.

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Adam Warwas

Adam Warwas (Founder) has been writing about the Vikings for a total of eight years. Five of those years have been here at Vikings Territory where he continues to surround himself with enough talented individuals that people keep coming back. As proud as he is of what Vikings Territory has become, his real treasures are in his home... a beautiful wife and three amazing children (and a dog named Percy).

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  1. I feel a lot will fall on Peterson himself as well. He needs to admit he was wrong and convince people he will discipline his children under a system that the Mother also agrees with. Also, I wonder how sponsors, local media, and local enemies of pro sport will react if he is reinstated in time to play against Chicago.

    1. I agree with that…and also wonder about the feeling in the locker room.Mike Zimmer has worked hard to mould his players into a cohesive group that understands what is required by him.How would Adrian stepping back in affect the playing group if opinions differ towards him? Will Peterson drive a wedge between some players?
      A lot for the Vikings management to grapple with here.

    2. I’ll just add one correction to your post CSLIDE;
      It should read “a system that the Mothers also agrees with”
      I changed Mother to plural since there are like 6 of them)

  2. Adam, I think you are absolutely correct in believing that the Wilfs will have AD on the field as soon as the NFL gives the go-ahead.
    I’ll have my fingers crossed that he performs like only AD can and his value remains high.
    That way, we may still be able to get even with the Cowboys over that Herschel Walker trade!!

  3. I dont believe AP sees the field again this year and they will find a buyer for AP in return for a 4 or 5 round pick placing AP on a team that will not come back to bit them in the butt ~ It the Vikings cut AP he would sign with the Packer and be a pain in the a$$ for the Vikings over the next 2 or 3 seasons ~ Maybe Spielman can get the Browns to bit for something higher ~ ???

    Sponsors are a big deal and the Vikings nor the NFL are going to let AP run any of that money away no matter how bad some Viking fans what them too ~ To much money to be lost over one player ~

  4. Worst case scenario AD suspended 2 more weeks.
    He should be reinstated NOW! He’s done his time.