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Naming Rights of Vikings Stadium Awarded to U.S. Bank

Announced just this morning, the Vikings and U.S. Bank have come to an agreement for the naming rights for the new Vikings stadium U.S. Bank Stadium.

For the sum of $220M, U.S. Bank was awarded the naming rights for 25 years and reports say U.S. Bank Stadium will be the name chosen. To add some perspective, Xcel Energy paid $75M for a 25 year agreement with the Minnesota Wild. The Minnesota Twins did not release the financial terms of the agreement with Target Corp for the the naming rights of Target Field, but I’d be willing to bet the Vikings agreement with U.S. Bank is the largest of it’s kind in state history.

It’s been long rumored that U.S. Bank were the frontrunners in the bidding war, which was no surprise given how many major sports stadiums are named after financial corporations.

With the City of Minneapolis hosting the Super Bowl in 2018, U.S. Bank stands a unique branding opportunity that surely drove up the cost of the naming rights.

This is yet another significant sign of progress as the Vikings gear up to open play in their new stadium in 2016.

Without a name, you don’t have a home. Although, this means my pipe dream of naming the stadium Teddy Bridgewater’s Magical Purple Palace of Touchdowns is likely over.

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Brent LaBathe

Brent LaBathe (Contributor) Cloud technology leader by day, sports nut by night, Brent is a local purple diehard who's passion for the team boarders on obsession. After graduating from St. Cloud State in 2008, he was a contributing writer for and has always had a passion for writing. When he's not cursing his golf clubs for failing him yet again, he's constantly on twitter @BrentLaBathe.

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  1. I loathe the entire practice of selling naming rights to stadiums. Gods forbid that a publicly owned facility be named by the public or for a beloved sports or public figure or figures, say Bud Grant, Hubert H. Humphrey or the state’s veterans, respectively. Nope, you get a stadium financed by the public that will gouge the fans (which is where the owners’ will get their “share” of the financing) and is named for a bank built up through mergers and acquisitions. Oh, and the “charitable” gambling revenue that was supposed to be a big part of the public financing for the stadium seems to be turning into a mirage, so look out for new taxes, fees or public borrowing.

    And why the hell couldn’t the team’s billionaire owner build a private stadium, which apparently was the only way the Vikings could have had the enormous home field advantage of playing outside again? By the way, anyone know how Wilf’s development of the properties he bought around the stadium is going? Has he purchased the Star Tribune’s building yet?

    Can you say boondoggle?

      1. Hey, if you’re okay with Vikings fans and Minnesota taxpayers being ripped off by billionaires, that’s your prerogative. It’s not fiscally responsible, but that’s your choice. Own it, Baby, own it.